American sports and trend running shoe brand New Balance established Digital Sport part at the beginning of last year and began to invest in smart wear market. Now a year later, New Balance brings their first sports smart watch RunIQ during CES 2017. Intel provides chip support and runs Google’s Android Wear system for $300.
New Balance Releases Smart Watches, Selling for about $300
The New Balance RunIQ watch is a full-circle dial. The strap is breathable and replaceable. It has built-in GPS and supports 5ATM waterproof. The endurance is 24 hours for regular use and the GPS and HR are on for 5 hours at the same time.
RunIQ is an Android Wear smartwatch, but it should not be Android Wear 2.0. The built-in motion speed function is provided by STRAVA, which can listen to music on Google Play directly with a Bluetooth headset.
New Balance RunIQ smart watch can be booked, priced at 299.99 US dollars (about 2078 yuan), and supporting the use of Bluetooth headset PacelQ, priced at 109.99 US dollars (about 762 yuan), New Balance both products will be Shipped on February 1.
Born out of time? This RunIQ smart watch is waiting for the market test
However, this smart watch was chosen to be released at this time. Is it a bit wrong? First of all, from the smart wearable environment, in the second half of last year, the smart wearable industry began to show signs of decline, and the "bad news" is endless, and the industry can not help but feel "wearable is dead." In short, the smart wear of the past has suffered a catastrophic decline last year, and the entire industry is still shrouded in a downturn.
Secondly, there have been news rumours in the near future that the Apple Watch has fallen into a dilemma. According to foreign media reports, the Apple Watch store at the Selfridges department store in London is about to close, and it will also be the second Apple Watch store that has recently been shut down. Analysts believe that this may have a certain relationship with Apple Watch's recent sales performance.
So to say, New Balance chooses to launch its own smart watch products at this time. It is rather "untimely." However, some people believe that New Balance, as a world famous sports brand, has a very broad base in the world and may not exclude the support of brand lovers. As for the market performance of this RunIQ smart watch, let us wait and see.
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